SBI Life Insurance IdeationX 2.0 – Business Plan Competition

SBI Life Insurance IdeationX 2.0 is a top national business plan competition aimed at sparking entrepreneurial zeal among India's best students. Conducted by SBI Life Insurance, one of India's premier life insurance companies, this contest hopes to unlock innovation, imagination, and strategic thinking among the future leaders of business. IdeationX 2.0 is not a competition; it is an arena where students from India's best colleges can join hands to solve actual problems of the insurance sector and come up with revolutionary ideas that can redefine the sector's future.
The event is open to students from a carefully selected list of 100 top universities and colleges, ensuring that participants are the best and most diverse brains from all over the country. Regardless of whether you are studying engineering, management, undergraduate or postgraduate courses, IdeationX 2.0 invites you to contribute your individuality and expertise in shaping something innovative. The competition promotes interdisciplinary teamwork, enabling teams to synthesize expertise from diverse disciplines like technology, finance, marketing, and business strategy to create holistic and effective business plans.

The competition is open to students from a curated list of 100 prestigious colleges and universities, ensuring that participants represent the best and most diverse talent from across the nation. Whether you are pursuing engineering, management, undergraduate, or postgraduate studies, IdeationX 2.0 welcomes you to bring your unique perspective and expertise to the table. The event encourages interdisciplinary collaboration, allowing teams to combine skills from various fields such as technology, finance, marketing, and business strategy to develop comprehensive and impactful business plans.

Fundamentally, IdeationX 2.0 teaches students to think outside the box and come up with creative solutions to real-world issues in the insurance industry. Students are challenged to identify actual problems, diagnose market needs, and develop implementable strategies that can fuel growth, enhance customer experience, and increase operational efficiency for insurance firms. The competition mimics the dynamic nature of the insurance sector, offering students the chance to link their academic theory with real-world situations and acquire hands-on experience in problem-solving and business planning.

The structure of IdeationX 2.0 is designed to test a wide range of skills, including critical thinking, teamwork, communication, and presentation. The competition unfolds over multiple rounds, starting with a virtual launch event, followed by a video pitch submission, a detailed business plan presentation, zonal semi-finals, and culminating in a grand finale where the top teams present their ideas to SBI Life Insurance leadership and industry experts. Each stage is carefully crafted to provide participants with valuable feedback, mentorship, and exposure to real-world business challenges.

The IdeationX 2.0 framework is such that it challenges various skills of the contestants, ranging from critical thinking to team work, communication, and presentation. The contest is spread across several rounds, beginning with a virtual launch event, followed by submission of video pitches, a full-fledged business plan presentation, zonal semi-finals, and finally culminating in a grand finale where shortlisted teams present before SBI Life Insurance leadership and industry experts. Each phase is specially designed to give participants worthwhile feedback, guidance, and access to actual business problems

One of the most appealing things about IdeationX 2.0 is the range of rewards and accolades up for grabs. The winning teams may receive considerable cash awards, trophies, certificates, and special treats. Furthermore, a few lucky participants are also offered pre-placement interview (PPI) opportunities with SBI Life Insurance, which is an instant gateway to start their careers in the insurance sector. The competition also provides national exposure, as the finalists will get featured on leading media channels like CNBC and the opportunity to interact with celebrity guests at the grand finale.

By joining SBI Life Insurance IdeationX 2.0, students do not just compete for awards, but also receive valuable experience, develop professional contacts, and help improve the insurance industry in India. The competition is a celebration of innovation, leadership, and the ability of young minds to bring about positive change. If you're keen on creating an impact and want to present your business skills, IdeationX 2.0 is the ideal platform to convert your ideas into impact

Quick Summary Table

Section	10-Word Explanation
Who Can Participate	Only select college students, trio(team) of three, same college.
Team Formation	Team formation of three people, any year/specialization, same institution only.
Registration	Register for free on Unstop, verify details, deadline: 3 Aug.
Rounds & Dates	Multiple rounds: video, presentation, semi-final, finale.
Awards & Benefits	Cash prizes, PPIs, media, celebrity interaction, goodies.
Submission Guidelines	Original, clear, on-time video and presentation required.
Evaluation Criteria	Judged on innovation, feasibility, impact, presentation quality.
Rules	No team changes, no plagiarism, attend in-person rounds.

Detailed Sections

Who Can Participate

Open to students from 100 selected Indian colleges, all programs.

SBI Life Insurance IdeationX 2.0 is a prestigious business plan competition designed to attract the brightest and most innovative minds from across India. Participation in this event is exclusively open to students who are currently enrolled in one of the 100 carefully selected colleges and universities throughout the country. This curated list includes top engineering colleges, management institutes, and other reputed educational institutions, ensuring that the competition brings together a diverse pool of talented individuals. By limiting eligibility to these select institutions, SBI Life aims to maintain a high standard of competition and foster a spirit of excellence and innovation.

Students from a wide range of academic backgrounds are encouraged to participate. Whether you are pursuing an undergraduate degree, a postgraduate program, an MBA, or an engineering course, you are eligible to join the competition as long as your college is on the official list. This inclusivity ensures that the event benefits from a variety of perspectives, skill sets, and creative approaches to problem-solving in the insurance sector. The competition is not restricted by specialization, so students from fields such as finance, technology, business, marketing, and more are welcome to contribute their unique insights and expertise.

Participating in IdeationX 2.0 offers students a unique opportunity to showcase their entrepreneurial spirit, strategic thinking, and ability to develop practical solutions to real-world challenges. The competition is designed to simulate the dynamic environment of the insurance industry, encouraging students to think critically, work collaboratively, and present their ideas to industry leaders. By taking part, students not only gain valuable experience but also have the chance to win attractive prizes, secure pre-placement interview opportunities, and gain national recognition for their innovative ideas.

To check if your college is eligible, refer to the official list provided on the competition’s registration portal. Only students from these institutions will be able to register and participate, so it is important to verify your eligibility before forming a team and starting the registration process.

Team Formation Guidelines

Teams of three, same college, any year or specialization allowed.
Building the correct team is a key step towards enhancing your opportunity of success in SBI Life Insurance IdeationX 2.0. Every team should have a total of three members, all of whom should be registered students from the same institution or college. This condition is strictly adhered to so that there is a level playing field and also so that there is cooperation among peers who share the same academic context. Cross-college teams are not allowed, and therefore all members of a team should be registered under one institution while registering.

Another characteristic of IdeationX 2.0 is that it is flexible in terms of team composition. Teams may consist of students from different specializations and years in the same college. For instance, a team can consist of a first-year engineering student, a final-year MBA student, and a second-year undergraduate from another department, provided all are students from the same institution. This is done to promote cross-disciplinary working and enable teams to draw upon a diverse set of skills, knowledge, and insights when creating their business plans.

Note that each student can only belong to one team. Once a team is registered, no alteration of its composition is permitted. This allows for commitment and accountability on the part of the team members during the competition. Teams are invited to choose members who are committed, dependable, and complement each other in research, presentation, strategy, and technical knowledge. By putting a diversified team together, the participants can better prepare themselves to solve the challenges of the competition and impress the judges.

Registration Process

• Free registration on Unstop, check details, deadline 3rd August.
• Finalize your team of three before registration.
• Enter the details of each member and check contact information.
• Registration Link: Unstop IdeationX 2.0 Portal

Selection Rounds & Key Dates

Round	Format & Details	Dates/Time	10-Word Explanation
Virtual Launch	Online event, mentors, competition structure, insurance insights.	1 Aug 2025, 5–6 PM	Introduction and guidance for all participants.
Round 1	Submit 2-min video pitch about your innovative insurance idea.	14 Jul–6 Aug 2025	Record 2-min pitch video on your innovative insurance concept.
Round 2	Submit 8–10 slide presentation, expand on your solution.	To be announced	Upload 8–10 slide presentation, elaborate on your solution. To be announced
Semi-Finale	In-person pitch at regional hubs, judged by professionals.	To be announced	Present your idea to industry experts offline.
Grand Finale	Finalists pitch to SBI Life leaders and top executives.	3 Oct 2025, 10:30–6:30 PM	Compete for top prizes in the finale.

Awards & Recognition

Position	Prize Details	10-Word Explanation
Winner	₹10,00,000 + Trophy + Certificate + Goodies	Top team wins cash and recognition.
First Runner-up	₹5,00,000 + Trophy + Certificate + Goodies	Second place receives big rewards.
Second Runner-up	₹3,00,000 + Trophy + Certificate + Goodies	Third place also gets prizes.
Semi-finalists	Merchandise + Participation Certificate	All semi-finalists get goodies.
Additional	PPIs, CNBC feature, celebrity interaction	Extra exposure and career benefits.

Submission Guidelines

For the sake of fairness and competition, all teams are required to strictly follow the submission guidelines for IdeationX 2.0. The initial round is to be done through a video pitch, which should be an original work of your team. The video should not exceed two minutes and should explicitly state the problem or issue you are solving, your solution, and its potential effect and feasibility in the insurance industry. The video should be informative, concise, and show your team's grasp of the problem. Do not use copyrighted materials or material that does not belong to you since originality is an important assessment factor.

For the second round, teams must present a PowerPoint presentation with 8 to 10 slides. The presentation should be an in-depth review of your business idea, including an in-depth review of your strategy, scalability, market fit, implementation plan, and the challenges you see. The slides must be visually engaging, well-organized, and uncluttered. Use clear headings, bullet points, and visuals to communicate your ideas effectively. Ensure that your content is well-researched, data-driven, and provides actionable insights. Plagiarism is strictly prohibited; all content must be your team’s original work. Any team found submitting copied or previously published material will be immediately disqualified.

Timeliness is crucial. All submissions must be uploaded before the specified deadlines for each round. Late submissions will not be accepted at all. Verify your files for accuracy and completeness prior to submission. Adhere to the specified file format or nomenclature as per guidelines to prevent disqualification. Teams are advised to proofread their submissions for clarity, coherence, and professional language. Your submission is a reflection of your team's competence and dedication to the competition.

Aspect	Details
Video Pitch	Original, less than 2 minutes, describe problem, solution, and impact.
Presentation	8–10 slides, clear, structured, insightful, and visually appealing.
Originality	All content must be your team’s own work; no plagiarism.
Timeliness	Submit all materials before the deadline; late entries not accepted.
Format	Follow specified file formats and naming conventions strictly.
Professionalism	Ensure clarity, coherence, and a professional presentation style.

Rules to Remember

The SBI IdeationX 2.0 competition is governed by a set of strict rules designed to ensure fairness, integrity, and a level playing field for all participants. First and foremost, once a team is registered, no changes to team composition are allowed. This means you cannot swap, add, or remove members after registration is complete. All team members must be currently enrolled students from the same college, and each student can participate in only one team. Violation of these rules will result in immediate disqualification.

Plagiarism is taken very seriously. All submissions—whether video, presentation, or supporting documents—must be entirely original and created by your team. Any use of copied, previously published, or third-party content without proper attribution will lead to disqualification. The competition encourages creativity and innovation, so make sure your ideas and materials are unique and authentic.

Attendance at in-person rounds, such as the semi-finals and grand finale, is mandatory for all qualifying teams. Failure to attend these rounds will result in forfeiture of your spot and possible disqualification. Teams are expected to conduct themselves professionally and respectfully throughout the competition, both online and offline. Any form of misconduct, misrepresentation, or violation of the competition’s spirit will not be tolerated.

The decisions made by the panel of judges are final and binding. There is no provision for appeal or reconsideration. Teams are advised to carefully read all instructions, adhere to deadlines, and maintain the highest standards of integrity and professionalism. By participating, you agree to abide by all rules and accept the outcomes as determined by the organizers and judges.

Rule	Explanation
Team Composition	No changes allowed after registration; all members from same college.
Originality	All work must be original; plagiarism leads to disqualification.
Attendance	Mandatory for in-person rounds; absence may forfeit your spot.
Professional Conduct	Respectful, honest, and professional behavior is required at all times.
Finality of Judgement	Judges’ decisions are final and cannot be challenged or appealed.
Eligibility	All team members must be currently enrolled students.
One Team per Student	Each student can participate in only one team.