Senior Director, Marketing Insights & Analytics

Lead Visa North America's Marketing Insights & Analytics organization to design measurement frameworks, run creative testing, and deliver actionable campaign insights that drive marketing ROI and client outcomes.

Marketing measurement and ROI analysis, Creative testing and experimental design, Consumer and B2B research methodologies, Campaign analytics and optimization, Executive storytelling and data visualization, Cross-functional stakeholder management, Familiarity with MarTech and data science partnerships, Team leadership and talent development