VP, LOB Marketing

Lead data-driven LOB marketing at USAA to drive member acquisition, retention, and profitable growth across Bank, P&C and Life using multi-channel campaigns and advanced analytics.

Proven expertise in data-driven marketing and lifecycle strategies, Strong budget allocation and P&L/result orientation, Multi-channel campaign planning and optimization, Advanced analytics and ability to translate data into action, Experience with marketing technology and CRM integration, Cross-functional leadership and stakeholder influence, Excellent executive presentation and communication skills, Experience marketing multiple financial products